BETTINA-THE PLATFORM

 

During the 50 years of continuous operation, Bettina has achieved the defining of the top clothing trends in Athens.
The story of how this boutique established good taste, is a remarkable journey through the last half century of fashion in Greece.

 

On the year 1960 Bettina's big adventure starts and the Athenian shoppers approach the European pret-a-porter.

 

"In fashion, change and the invention of new looks are never ending. They are part of its dynamism, freshness and singularity."
Change is also what gives Bettina, one of the oldest and most pioneering fashion boutiques in Athens, a very distinctive character.

 

Individuality and choices that are not dictated by trends or status symbols but rather by one's personal taste,
are how BETTINA thinks of contemporary luxury.

 
Addressed to a sophisticated, art-oriented public, Bettina holds a special niche in the Greek fashion market.
 

Now Bettina gets into the 6th decade of its big adventure and it is excited and confident to welcome the contemporary styling creation.
"People who know how to choose are people who know how to live".